CLV Calc

Customer Lifetime Value

 

Step-1
 Calculate the lifetime value and lifetime profit of a new
customer.

Customer Lifetime Value Calculator
Use this calculator to determine how much profit each new customer could generate over their lifetime of using your services or purchasing your products.

Please click each Orange highlighted cell to auto calculate
Average dollar sale per customer: enter the amount you charge for an average customer sale.
$
Average number of times a customer purchases: enter the number of times a customer purchases in a year.
#
Average number of years you retain a customer: enter the number of years a customer stays with you.
#
* Gross Lifetime value of a customer: this is the gross revenue generated per customer before you subtract your operating expenses.
$

Click to Calculate
Profit Margin: enter the percent of revenue leftover after expenses (ie. payroll, rent, utilities .etc) are deducted.
%
* Profit Margin per customer: this is the net revenue generated per customer after you subtract your expenses.
$

Click to Calculate
Referrals: How many referrals will an average customer bring to you during the course of a year that you can convert into a customer.
#
* Net lifetime value of a new Customer: this is the profit you will realize, from each new customer, after you subtract your operating expenses.
$

Click to Calculate
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*To re-calculate you must re-click all the Orange highlighted cells

 

Step-2
 Calculate how long will it take for your Online Marketing Program to pay for itself?

Online Marketing Break Even Calculator

In most cases you will break even and turn a profit with only one or two new customers per month. Use this calculator to determine how many new customers you need to generate from your Online Marketing campaign annually to turn a profit.
Please click each Orange highlighted cell to auto calculate
Annual online marketing campaign expense:
if you don’t know – take the Net Lifetime Value of a Customer (from above) and multiply it by 24.
 $
* Net lifetime value of a new Customer: (Profit from a client after subtracting operating expenses) $

Click to Calculate
* Break Even: Number of new customers you need annually to cover the expense of your Online Marketing campaign. #

Click to Calculate
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*To re-calculate you must re-click all the Orange highlighted cells

 

Step-3
 Calculate how much more profit your Online Marketing Program could generate for you each year

Online Marketing Profit Calculator

Properly executed campaigns generate many new customers each month.
Use this calculation to determine the amount of additional income you could be generating from an Online Marketing campaign.
 
Please click each Orange highlighted cell to auto calculate
Annual number of new Online Marketing customers: Your campaign should generate many new customers per month. If you don’t know use 48 (that is only 4 per month). #
* Net lifetime value of a new Customer: (Profit from a customer after subtracting operating expenses) $

Click to Calculate
* Annual net profit from Online Marketing Campaign $

Click to Calculate
___________________________________
*To re-calculate you must re-click all the Orange highlighted cells

 

Step-4
Calculate the percent of return your
Online Marketing program would generate

Online Marketing (ROI) % Calculator
Use this calculation to determine what your ROI (Return On Investment) will be.

Please click each Orange highlighted cell to auto calculate
* Annual profit potential from Online Marketing Campaign
$
* Online marketing campaign expense
$
* Net annual potential ROI from Online Marketing Campaign
$
* Annual potential Online Marketing ROI as a percentage of capital invested
%
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*To re-calculate you must re-click all the Orange highlighted cells


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